About Jobu Outdoors

Built for Adventure. Priced for Everyone.

Our Story

It began with one too many broken coolers.

After purchasing four to five in one year alone - only to have each one break or leak – we'd had enough. We weren't about to drop $500 on a premium cooler that still came up short. And we were done replacing coolers that couldn't handle a weekend in the wild. So we built something better.

Jobu Outdoors was born out of frustration, backed by a simple mission:

Make rugged, high-performance gear without the ridiculous price tag. 

We didn't copy the expensive brands. We studied them, stripped out the fluff, and focused on what actually matters.

The result? Rotomolded coolers that keep ice for days. Insulated bottles that go from sunrise to sundown. Bold colours, smart designs, and tough-as-hell builds.

All for way less than you'd expect.

Because good gear shouldn't cost a fortune. You just need to know where to look.

Our Mission

To equip outdoor lovers with tough, reliable, great-looking gear – without the markup. Whether you're camping, fishing, tailgating, or road-tripping, Jobu keeps your food cold, your drinks hot, and your wallet intact.

Our Values

Performance First

Gear that holds up – in any season, on any adventure.

Fair Pricing, Always

Premium builds. No corporate markup. Everyone deserves quality gear.

No BS. Just Good Gear.

We don't overhype. We overdeliver. Simple as that.